I have always been a big fan of American Eagle's Aerie line. Pretty, whimsical intimates that are arranged by size in-store, in pretty drawers. I think intimates, sleepwear, and bras might be my favorite things to shop for as they're all in such delicate and pretty colors, floral patterns and bits of lace. There's a special kind of joy I get from arranging my top dresser drawer and seeing such pretty fabrics all in a row.
Though my collection of Aerie bras has been growing for years, I was pretty recently shocked, wowed, and excited when I read about their Aerie REAL initiative. I'm sure you all have heard by now about their un-retouched models and REAL girls in their ads, bra photos, and even their in-store posters. Madness. In a world of Victoria Secret angels making me hate my un-toned body, a company that shows off real women, in real bra sizes, in real bras... that's something to write home (or, I suppose, write to your blog) about.
I picked up some pieces from Aerie REAL's online store to try out their very real shopping experience. I don't think I've ever bought a bra online before and that's probably because you can never tell what's really going to fit well and look nice when it's on your body. The in-store process, though, can be trying. I hate going back and forth and sorting through racks of sizes only to come away with nothing at the end of the trip. I also find that I usually walk away wondering what in the heck is wrong with my body shape that it defies all normal sizing.
The online shopping experience at Aerie, though, is totally different. You can look up bras by your size and SEE MODELS IN THEM. In your size. Models. Online. Real. Not retouched. In your size. IN YOUR SIZE. For anyone that's not a 34B, this is a miracle to rival all miracles. Tell me the last time you found a picture of a bra model in an A or a DD. I doubt you can.
Now that I've gone on and on about this experience, I have to encourage you all to try it out (even if you're not in the market for a new bra, be sure to check out their online shopping experience). I've always been a huge Aerie fan (they're pretty, well-priced, good quality, and they fit well) and Aerie REAL just makes them that much more of an awesome brand to work with and to support!
I received a gift card to purchase these items through an Aerie and Quality Blue sponsored campaign. All opinions expressed are my own.